Save the Planet and Make Money Too. The Green Capitalist looks at the growing market for green solutions,sifting through the hype and bad science,looking for investment opportunities. It also may stray off-topic. But there is big money to be made and it may be payback time for Old Hippies who so nearly got it right.
Friday 16 May 2008
Microsoft Is Joining Low-Cost Laptop Project - New York Time
So Microsoft,which is owned by the richest man in the world,finally gets round to joining a project to benefit the poor kids in the globalised economy. The ones who can help pay your pension.
Charging $3 per licence is just stupid. Why not allow for the marketing foothold they might gain downstream?
After all, the chances are that kids accustomed to Linux won't feel any reason to buy software when they grow up,as using Open Source will be second nature. And this will mean that kids weaned on Linux will realise they don't need Microsoft at home.
Or in the offices,companies and organisations they run.
Dumb move,MS. Are you short of cash, or just lacking vision? After all, most of us are creatures of habit,and tend to stick to the things we are most used to, because it's easier for us. The Jesuits may have been the first claiming for a long time now that catching consumers young enough can ensure brand loyalty.That isn't quite how they put it and I will dig out the right quote later.
If Microsoft were to be clever they'd fall over themselves to hook newbies just like the banks do with students. And rely on inertia and famliarity to keep clients.
But vision from Microsoft?
Buying Yahoo,or wanting to? That's vision. Right.
Microsoft Is Joining Low-Cost Laptop Project - New York Times
Labels:
business,
capitalism,
client retention,
green investing,
ting
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