Save the Planet and Make Money Too. The Green Capitalist looks at the growing market for green solutions,sifting through the hype and bad science,looking for investment opportunities. It also may stray off-topic. But there is big money to be made and it may be payback time for Old Hippies who so nearly got it right.
Saturday 12 July 2008
On-site admin device a hit with UK builders - Irish, Business - Independent.ie
On-site admin device a hit with UK builders - Irish, Business - Independent.ie
The Green Capitalist is in favour of technology which saves energy and resources. So much
the better if the tech also saves lives, as well as saving companies cash.
Every year many lives are lost on construction sites, and every one is a tragedy with outwardly
expanding ripples, and which leaves people bereaved. And apart entirely from the human cost
there is always a cost in insurance too, to be considered. There may even be criminal charges for
the building firm involved.
This Irish company INSERO sells a product which was developed at Dublin City
University, and which sells into the building industry. And although the construction industry
may be taking a hammering here in Ireland and in the UK, it still goes on. We continue to need
new roads and houses.
This is the sort of new company and product we should look to see more of; a knowledge-based
application invented at a university.
I do not suggest that universities should prostitute themselves to the market; not all research
should be expected to have immediately obvious commmercial benefit, and I wouldn't support
any who argue with research for the sake of knowledge. But it is great to see it work.
So this is one to keep an eye on, and I'll watch for their going public.
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